About · Our position · Founder

A company built for the realities of behavioral health operations.

BHSAI exists because the practices implementing AI on their own kept ending up with tools that didn't match the clinical stakes. We built the partner we wish had existed.

Mission

To help behavioral health practices adopt AI in ways that scale access to care — without compromising the clinical integrity that makes care work.

Vision

A behavioral health ecosystem where administrative friction no longer blocks people from the care they're trying to reach.

Why BHSAI exists

Four observations
that started this work.

Practice owners didn't ask us to build software. They asked us to fix what was broken about the systems they already had.

01

Behavioral health has unique operational needs.

Clinical language, insurance complexity, sensitive inquiries, and high variance in what "good intake" looks like. Generic SaaS doesn't fit.

02

AI readiness is an implementation problem.

The models are ready. The integrations, protocols, and change management — those are where most practices get stuck.

03

The cost of doing nothing is rising.

Response-time expectations shift every year. A 48-hour call-back window is no longer competitive — and clients feel it.

04

Staff want leverage, not replacement.

Every admin team we've worked with wants the same thing: fewer repetitive tasks, more focus on the work that requires a human.

We don't sell a product. We implement systems — tailored to your practice, built on proven AI infrastructure, and owned by you once live.

Every engagement begins with discovery: a structured audit of your intake funnel, EHR, insurance mix, staffing, and growth model. From there we propose a scoped implementation — typically 6 to 10 weeks — that solves the specific operational problem costing you the most.

We stay involved after launch. Behavioral health practices aren't static, and neither are the systems supporting them. Quarterly reviews, ongoing optimization, and a direct line to the team that built your implementation.

"The best AI implementation in behavioral health is the one your team forgets is there. It just makes the hard parts of the week a little quieter."— BHSAI Operating Principle #3

We work with a deliberately small portfolio of practices each quarter. This isn't a scale play — it's a craft play. When you partner with BHSAI, you get the senior team, not a handoff to onboarding.

Operating principles

What we hold to,
engagement to engagement.

These are the non-negotiables. Everything else is configurable.

/ 01 · CLINICAL

Clinical judgment is final.

AI surfaces, suggests, and accelerates. It does not diagnose, escalate without review, or override clinical decisions. Ever.

/ 02 · CONSENT

Prospective clients always know.

Transparent disclosure that they're speaking with an AI assistant — with a frictionless path to a human when they want one.

/ 03 · DATA

Your data stays yours.

No training on client conversations. No data monetization. BAAs in place before discovery begins.

/ 04 · STAFF

Augment, never replace without cause.

AI takes the repetitive layer. Your team gains capacity — not a pink slip. We design for retention.

/ 05 · CONTEXT

Fit the practice, not the reverse.

Every implementation is configured around your clinical language, insurance mix, and operational cadence. No templates pretending to be tailored.

Felice Martin, LPC — Founder & CEO of BHSAI
Felice Martin · LPC
Meet the founder

Felice Martin, LPC.

Licensed Professional Counselor. Neuropsychotherapist. Builder of one of Georgia's leading behavioral health group practices.

Before BHSAI, Felice founded and built Behavioral Health Associates of Georgia — a multi-clinician practice that became one of the metro Atlanta corridor's recognized behavioral health providers. Every intake protocol, insurance-verification flow, and operational system BHSAI now implements was first stress-tested inside that practice — with real clinicians, real clients, and real insurance complexity.

BHSAI is how she helps practices across the United States build the same foundation, without having to learn the hard way first. Every engagement is led by Felice or a senior practitioner with the same dual fluency in clinical operations and AI systems.

Licensed Professional CounselorState of Georgia · License No. LPC009575
15+ yearsClinical practice & behavioral health operations
Founder, BHAGBehavioral Health Associates of Georgia
Speaker & EducatorAI in behavioral health

"Every operational pattern in BHSAI was first tested with real clinicians, real clients, and real insurance scenarios — inside Behavioral Health Associates of Georgia."

See the practice: bhacounseling.com →

Partner with us

Ready to see what thoughtful AI looks like in your practice?

Book a 30-minute call. We'll review your intake funnel and identify where AI adds genuine leverage.

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Common questions

About BHSAI.

Questions we hear often from practice owners. Longer conversations happen on a strategy call.

Who runs BHSAI? +
BHSAI is founded and led by Felice Martin, LPC (License No. LPC009575 · State of Georgia). Felice is a Licensed Professional Counselor and neuropsychotherapist who built and scaled Behavioral Health Associates of Georgia over 15+ years. Every senior engagement at BHSAI is led by Felice or a practitioner with equivalent dual expertise in clinical operations and AI systems.
Is BHSAI a software company or a consulting firm? +
Neither, exactly. BHSAI is an implementation partner. We configure and deploy AI systems inside your existing practice — built on proven infrastructure, owned by you once live. We're not a SaaS you subscribe to and figure out yourself. We're the team that figures it out with you, then hands you the keys.
Does BHSAI work with practices outside Georgia? +
Yes. BHSAI serves behavioral health practices in all 50 US states. Our clinical roots are in Georgia, but our implementations span practices from California to New York to Texas and beyond. State-specific compliance requirements are accounted for in every deployment.
Why did a clinician build an AI company? +
Because the operational gaps in behavioral health — missed calls, insurance confusion, intake bottlenecks, overwhelmed front desks — are clinical problems, not just business problems. When a practice misses a new client inquiry, that's a person who didn't get care. Felice built BHSAI to close that gap using the same systems she built inside her own practice.
Does BHSAI take on every practice that applies? +
No. We work with a deliberately small portfolio of practices each quarter. This is a craft practice, not a volume play. When you engage BHSAI, you get senior attention, not a hand-off to a junior onboarding team. Practices go through a discovery process before we scope or propose an engagement.
What is Behavioral Health Associates of Georgia? +
It's Felice's clinical practice — the practice where every BHSAI system was first designed, tested, and refined. BHA Counseling serves the metro Atlanta area and has been operating for over a decade. BHSAI is the operational methodology that came out of building it. You can learn more at bhacounseling.com.
How do I know BHSAI's approach is clinically sound? +
Because it was built by a clinician, inside a clinical practice, and tested on real clients with real insurance and real intake volume. Felice holds an active LPC license (LPC009575, State of Georgia) and has been practicing for 15+ years. The AI systems BHSAI deploys are configured with clinical language, ethical disclosure frameworks, and clear human-escalation protocols — reviewed by licensed practitioners, not just engineers.
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